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When A Re-Brand is Necessary

December 19, 2018December 26, 2018 sextonm09Leave a commentbranding, business, marketingcorporate name change, dunkin', dunkin' donuts, name change, rebrand, rebranding

Companies change names, but they shouldn’t Every so often, you see a company “re-branding” with a different name.A few in recent memory include Ernst & Young simplifying to become “EY” and Dunkin’ Donuts dropping the “donuts”, one of their main Read More

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