branding, business, Entrepreneurship, home gym, marketing, Startups

How Home Workout Solutions Tonal and Peloton Are the Gyms of the Future

Tonal and Peloton are two new home gym alternatives that allow you to bike, run and do other cardio and strength training from the comfort of your own home.

Tonal offers a lot more in terms of being a viable substitute for an actual gym membership (if you lift weights) while Peloton is more cardio-based.

Peloton has a bike or treadmill option complete with interactive workouts featuring instructors from all over the world. They also have some options for strength training, but appear very limited in the range of exercises you can actually perform.

Tonal offers a digital weight system that allows you to tap a screen to add or decrease weight, complete with cables which make it possible for you to perform most exercises.

As a full-service home gym, it should come as no shock that Tonal isn’t cheap. The system goes for $2,995, or you can pay in a series of monthly installments.

Neither company does a great job of explaining what you can and can’t do nor do they go into much detail about their products.

Both are very new startups, and Tonal purchases outside of California require you to make a reservation. It’s not available when the expected delivery is, or how long the waitlist is.

From a quick look at both sites, neither seem totally worth it.

The only one I could see being worth it (after paying off a mountain of bills) would be Tonal.

Peloton is basically a REALLY expensive bike or treadmill. Yes, they have instructors, but you can get that at any gym.

Where Peloton makes up some ground is by allowing you to stream workout classes, however that is not included with any of the bike packages. Peloton’s streaming package is $39 per month.

It sure beats the hell out of your normal gym alternative, but doesn’t do enough to replace your workout (if you do more than ride the bike or run) to justify the hefty price tag ($2,200-2,700).

I guess these are products for the rich, but they’re certainly not marketed that way.

Tonal is more of a product that you could legitimately consider and be able to wrap your head around from an ROI perspective. A $50 monthly gym membership would put you out $600 per year.

So, if Tonal could meet all of your gym needs, you would essentially have a home gym for life while only paying a gym-equivalent fee for five years.

In the wild west of home and virtual gyms, I’d rather wait and see how these things do for a few years before getting tied down with a pricey investment.

Besides, in a world of vastly evolving technology, who knows what will be around in 3-5 years.

Unless you’re rich, I’d keep the gym membership for now.

business, Entrepreneurship, marketing, Startups

A Former GE and Aetna Exec and Current Healthcare CEO On: Obstacles in the Healthcare industry, GE’s struggles and securing venture capital funding

Ben Bulkley has had a long career in a variety of sectors. He started out as an engineer and worked in transportation before holding positions as an advisor, founder and senior executive of companies in healthcare and venture capital. Recently I caught up with him to get a better sense of how he ended up where he is and what he’s learned along the way. Below is a transcript of our conversation.


Matt Sexton: You started your career at GE in the transportation area. How did you end up in healthcare and what was that transition like?

Ben Bulkley: My boss in GE Transportation (he was CEO of a joint venture company) moved to GE Medical and he invited me to join him. Transportation and healthcare are two different worlds – biggest difference is the commitment to reliability and safety in transportation and not so much in healthcare.


MS: GE has hit a rough patch the last few years, between replacing Jeff Immelt as CEO and planning to sell off GE Digital, a division they have invested heavily in. Did you see any of this coming and what do you think it means for GE’s future?

BB: I didn’t predict it, but am not surprised. I had a closer look at one of the assets being sold from GE Healthcare and was surprised by the poor performance.


MS: As a healthcare executive, what do you view as the biggest obstacles facing the healthcare industry today? Is it equal access to high quality care or the continually rising rates?

BB: Biggest obstacles are the policies which encourage consumption and an over-reliance of the medical model… fee for-service and a supply chain indexed to prime movers of price (providers and pharma). If our goal is health, then we are deeply over-invested in the medical model crowding out investments that improve health more effectively (food security, transportation, living wages, safety, access to healthy spaces, exercise, reducing risky behaviors)…


MS: How far away do you think we are from enacting universal healthcare in the U.S.? What do you think the major impediments are?

BB: I don’t think we will have universal healthcare because of the political distortions in the narrative.


MS: You’ve held executive positions (CEO, COO, VP, etc) at both Fortune 500 companies and start-ups. What’s more exciting to you and how do the challenges differ between building and scaling a business from scratch and creating or growing a division within an established company?

BB: Each offers a different kind of challenge. To me it is all about moving health and healthcare in a more favorable direction (per above).


MS: Securing funding from venture capital firms and angel investors is something you have a great deal of experience with. Is there such a thing as perfecting a pitch, and is there a rhyme or reason to what gets funding and what doesn’t? Some pitches are better than other, none are perfect.

BB: Yes, there is good reason for what gets funded: value creation (some kind of advantage is generated), probability of success, strength of management.


MS: Was there ever a company or idea you were personally involved in that you felt sure would be successful but failed (or vice versa)?

BB: None. Fluidnet, the infusion pump business, is taking longer than we expected but that is more an engineering problem than a bad idea.


MS: When it comes to your personal investing, what are the biggest factors you look at before investing in a company?

BB: Who I hire to manage it for me.


MS: From a leadership perspective, what have some of your biggest lessons been in terms of effectively managing people and walking the fine line between motivation and micro-management? Was there any advice given to you when you first started down the management track?

BB: Big question. Your self-awareness is the key. Never stop learning. Stretch yourself.


MS: When hiring an employee or investing in a new business, how easy is it to see through a “blow-hard” or someone who may present well but lacks authenticity or integrity?

BB: Some are easy, some are very difficult. It’s the difficult one’s who matter. I do my own reference checks because of this.


MS: Having accomplished a lot in business, are there any specific milestones that you’re still working towards?  What would it take you to retire?

BB: I hope I can keep working until I drop. Active mind is a healthy mind.


MS: Thanks a lot for taking the time to talk, Ben. Good luck with everything in the future.


business, Entrepreneurship, marketing, Startups

My Interview with an MIT Sloan School Alum, and How MIT Changed Everything

Bruce Baron is a successful Boston-area entrepreneur that I’ve had the pleasure of meeting a few times while I was a lowly intern. VoiceFriend is located in the Boston area and was designed to allow seniors in various living situations (senior living, skilled nursing, hospice) to be more social as a result of their technology, which reminds and notifies them of events, as well as alerting seniors, staff and families of emergencies. The company was founded in 2006, but Bruce didn’t become involved until later.

What is your company’s mission?  To enable Healthcare providers to improve outcomes at a lower cost.

When and how did you become involved with VoiceFriend?  In 2010 I invested in VoiceFriend.  In 2011, I became the CEO.

Explain the product/services you provide. Web based Solutions for healthcare providers.

What area did your funding come from? (VC, federal grant, research center, etc.) and were any of the following present in funding: gov, philanthropy, anchor institutions (schools, hospitals, etc),  intermediary institutions (NGO’s).  Funding has come from the Founders, an Angel investor and the CEO.

Talk about some of the challenges you’ve faced as well as tradeoffs you’ve had to make in building a startup. Was the accessibility of funding for scale a challenge?  Funding is always a challenge. Not just the capital, but the right capital coming from sources in which you are strategically aligned.  Major challenge is the risk vs. reward.  Salary is much lower than a mature business would offer, but the upside is far greater.

What are opportunities VoiceFriend has had or future opportunities? These can be elements that enabled growth or any other support (financial or otherwise) that have helped you succeed. Can also answer as it relates to you personally (Opportunities you’ve had in life by being an entrepreneur).  My past success in business enabled me to build a nest egg that offered me the opportunity to take on a risk that otherwise I would not be able to do.

How do you define success for VoiceFriend or of how you do business in general?

Revenue growth and client acquisitions are the key metrics we monitor as a measure of success.

Who are the beneficiaries of your success and what does that look like?  Seniors, healthcare providers employees and shareholders are all beneficiaries.

Was there ever a goal in terms of the number of rooms or facilities (senior, hospice, etc.) that you wanted VoiceFriend to be in? Yes, they are all part of our business plan.

I was absolutely blown away by the impact MIT founders have had on Massachusetts’ economy. 6,900 MIT alumni companies with worldwide sales of $164B are located in MA and represent 26% of sales of MA companies. What about your education there prepared you to be an entrepreneur?  Incredible stat!  Tactics and strategy, interactions inside and outside the classroom.